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The tagline as conversation starter: Create the opportunity to give your...
Part 6 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris No one is suggesting that creating a good tagline constitutes a marketing plan. Obviously,...
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Express your brand digital-age-appropriately
Part 7 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris As you watch the marketing world grappling with our ever-morphing digital reality, you may feel...
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What Makes a Brand Awesome?
Part 8 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand Ordinary: Claim your brand is “better” or “the best.” Claim you do what everyone else does…and more! Talk...
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What a Logo Does
While the importance of a logo in brand-building is overblown, there is another aspect of logos that is often overlooked: the effect it has on the business. I’ve just completed my ninth logo...
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Consensus is the Enemy of Branding
By consensus, I mean letting people vote; getting everyone’s approval that you are creating the right brand identity for your business. Yep, I said enemy. For these two reasons: 1. By definition,...
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The Brand-Building Checklist
It was two months ago that I declared January, “Build an Awesome Brand Month.” To back it up, tagline expert Jim Morris and I teamed up for 8 blog posts and a free webinar to help you build your...
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>Optimization Summit Resources
> This past week I presented four sessions on building an awesome brand at the Optimization Summit in Dallas. For those who were there, and those who weren’t, here are some of the key take-aways and...
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Filling in Your Brand Gap
The Internet show about small business marketing. Podcast Episode #52 – Marty Neumeier on Branding and Differentiation Marty Neumeier defines a brand as the gut feeling customers have about your...
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How to Handle The Brand Discovery Sequence
People process new brands in a certain order. Brand messages presented out-of-order get ignored. If you struggle with what you should tell customers about your business, and when you should tell them,...
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Removing the Risk From Employee Brand Delivery
Can you imagine how difficult it is for new employees to start interacting with customers? Every exchange, every decision is a new experience for them. They have to make split-second decisions while...
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